Published by Andrew Noll at March 15, 2016
When you’ve been writing for a blog for a while it can be hard to maintain a fresh flow of ideas. Even if you’ve been getting traffic to your blog and have optimized every post for SEO, you can still end up starved for content. Whether it’s writer’s block or you’re branching out to something new, guest authors can be a great way to provide perspective and expand horizons.
Bringing in a guest blogger, especially from thought leaders in your industry, can establish your blog as a credible and newsworthy source. Read on to discover 5 undeniable reasons to feature guest authors on your blog:
1. Generate More Web TrafficGuest authors bring a new personality, voice, and their pre-established reputation. By featuring a guest author, you are more likely to generate traffic, as it increases your visibility.
Think about it as gossip: if you tell that one friend (who is secretly a megaphone) about the person you have a crush on, you can expect a bunch of their friends to find out. A blog is identical in the sense that the guest author is providing information which is then disseminated on the host blogs website and social media sites. This is one situation where it is beneficial for people to gossip about you.
2. Guest Author PromotionThe guest authors usually share the content published on the host blog to promote themselves. This is good for you, because it provides visibility for your brand via cross-promotion. When you think about the number of views you had before, relative to when you and your partner share content, it’s clear that cross-promotion is an effective way to gain new leads.
Social media is the best friend of any author looking to get noticed, and your guest author is probably already aware of this. By using a guest author, you will most likely have your post featured on their social media channels as well as yours. That’s a lot of people that didn’t know you before, especially if you can get a blog post from respected or established industry leaders.
Didn’t get featured on your guest author’s social media accounts? Just ask!
Odds are they just forgot or haven’t evaluated the possibility of reposting your blog content. You may need to aid new bloggers with options for places to promote blog posts. Feel free to share some common places utilized by your company, but don’t give away any trade secrets. Check with management if you are unsure what is appropriate for aiding a guest blogger in promoting your blog content.
3. Obtain BacklinksYou can expect more backlinks when you feature a guest author. This is a primary reason the guest author is writing for you, because you will link back to their site. However, so long as they post the article on their social media accounts, you also obtain backlinks to your site which are instrumental in SEO and will improve your site’s rankings. Search engine bots prioritize content with more backlinks.
Result? Simple, more people will end up on your site.
4. Lighten Your Content LoadOne guest blog post means one less post for you to write. Does this mean you should outsource all writing? Probably not. The guest author will temporarily bring in more people, but a majority of your original audience is there to read what you and other content creators from your blog have to say. If creating original content is like eating vegetables, guest posts should be the occasional slice of cake. You still need to write to maintain the following you already have and the health of your blog.
That being said, guest authors can be very advantageous if your work pulls you elsewhere, allowing you more time for the other challenges of running a business, blog or website. Think strategically, and find new ways to maximize your guest author’s reach, while prioritizing your own time.
5. Increase Blog Reach (A Lot)You will have organic traffic in addition to traffic from your social media sites and guest author. Guest blogging is a win-win situation for everyone! It’s usually not necessary to create a contract before starting cross-promotion, but may be advisable in some cases. This will allow you to lay out any stipulations that must be met by you or your guest author/company by the end of the partnership. It is an effective way to get everyone on the same page, but may not be necessary if you know the author personally or trust they will work with you every step of the way.
Overall, guest authors are an effective way to get more people to your blog. It is sharing at its finest, allowing both parties to share skills, experience, and followers with one another.
Need help with social media marketing? Get a quote.
Browse our other articles for more information on promoting yourself and how to look great online.
Note: Posts have been copied onto this page to show Andrew's writing skills in perpetuity.
Site powered by Weebly. Managed by SiteGround