Published by Andrew Noll at January 27, 2016
“Gain followers on Twitter” is one of the most popular social topics out there. It’s hard to get noticed with the sheer magnitude of content on Twitter. Every Minute there are 350,000 tweets and in a single day that adds up to more than 500 million tweets!
So how do I get noticed on Twitter when there is so much out there? Great question!
Know Your Followers
Do they share any overlapping qualities, such as an interest in humor, art, web design or music? Do they have a shared culture or religious background? What about the content of your account or tweets led them to press the follow button?
You should evaluate your followers to get a better idea of who you are talking to when you post a tweet. To get higher engagement on your tweets, say things that your followers will be interested in. Be relatable and down-to-earth so that people will get to know you, or your business, on a personal level.
Think about why you are on Twitter. Most of your followers are following you because of a shared interest and if your posts are things you are interested in, chances are your followers will be interested as well.
Have an Effective Bio
Your Twitter Bio is deceptively simple and most people overlook its importance. A well-written Twitter Bio is significant in communicating who you are to potential followers, your goals on Twitter and what your posts are about. If you have a business or website, include a URL so that users can find more about you.
People are more likely to follow an account when they know what it is about. Accounts without Bios look less interesting, because they appear as if they have nothing to say. Poorly written Bios can be detrimental, causing users to appear unprofessional, unfriendly, or disinterested. Think about how you would like people to perceive you and compare your Bio to other users that you have similar content with.
This is the summary of your account and the only way that users have an opportunity to meet you before reading your posts. Say something interesting or funny that helps you stand out. A general description is fine, but it’s easier to obtain new followers when your bio gets a reaction from readers.
Check out the description of our Twitter account on the left. Adding a location to your description not only gives your user/customer an idea of where you are, but also increases your SEO ranking in the local area.
Note: If your posts are unrelated to your bio, write a new one! You want people that find you to have an interest in your tweets.
Use Hashtags (#wisely)
One of the main ways users get noticed on Twitter is through hashtags. You want to use hashtags that are relevant to your posts and will draw the attention of the users you want to find you.
A common mistake is overusing hashtags. If you use too many, it will look spammy and users will ignore it. As a general rule, you want to use 1-2 hashtags where they fit into the content of your post. If it’s hard to read or it looks overwhelming, its probably better to scale it down and use less.
Note: A great way to learn the best hashtags is to see what your followers are using.
Like and retweet posts from your Twitter Feed. Many users that are working to gain followers will go outside of their network and forget to look at their Twitter Feed. Just like a relationship in the real world, Twitter relationships rely on interaction. If you don’t respond to your followers or engage with their posts, then you will always appear distant.
Most Twitter users didn’t obtain thousands of followers in a few days. Its a long-term process that takes time. If you post regularly with interesting content, use hashtags appropriately, appeal to and engage with your followers, then your account will grow.
Note: Posts have been copied onto this page to show Andrew's writing skills in perpetuity.
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