Published by Andrew Noll at February 29, 2016
Pull up your website on your phone.
Do you see anything that looks like it could be improved for a mobile user? Some common problems with mobile optimization include sizing issues, persistent inbound marketing (such as popups), abundant text, and small fonts. These may seem insignificant, but they can impact how your site or business is viewed by others.
Don’t wait until your website misses its metrics! If you haven’t optimized your site for mobile, it can result in loss of potential clients, customers, or viewers. Read on for the top reasons to optimize for mobile right now.
Major Source of Site VisitsThe average American is spending more time on mobile internet than ever before. This is mostly due to convenience and accessibility. Many find it easier to whip out their phone, than to find their laptop, log in, and do a search. This may not be everyone’s preference, but as Millennials and Post-Millennials (that grew up with phones) gain purchasing power, the proportion of mobile versus desktop access will only increase.
According to statistics compiled by Smart Insights, Mobile usage surpassed desktop in 2014 and 80% of internet users own a smartphone. Since there are people that use their phones more than their computers, why wouldn’t you optimize your site for mobile?
Note: Find out how often your site is accessed on mobile using Google Analytics. Just select: Audience – Mobile – Overview.
#SocialSecret: Find mobile access on #GoogleAnalytics by selecting Audience - Mobile - Overview. Click to TweetLost TrafficMost of us don’t have the time for pages with loading issues due to glitchy ads or text that is too small for mobile screens. It seems silly to lose a potential lead after putting so much work into getting them on your site. If you track your site via analytics, one indication of a user compatibility issue is in page view time. This will depend on your site’s average traffic, but a drop may indicate issues with loading or compatibility, rather than lack of engaging content.
Prevents New LeadsConsider things from a potential customer’s perspective. When a site doesn’t load or appears outdated, competition is only a click away. They’re doing a search for something they need and if you can’t meet it, they’ll find it elsewhere. If you are trying to grow your brand, you want every lead you can get! Don’t lose the traffic that was rightfully yours in the first place. Cater to your customers with a site that is properly optimized for mobile.
Makes You Look BehindNobody wants to be the last one to get the latest gadget. You certainly don’t want to be the last one to optimize for mobile either! Customers will perceive your brand or company as outdated without a mobile-optimized site. As a site owner, you don’t ever want to look less professional than your competition. Do yourself a favor and stay ahead of the curve, thereby positioning yourself as a leader in your industry. Better to be over-prepared, than short on clients.
Mobile optimization could be the difference between a small or large market share as industries mature and the market grows established. You may already be in one of these industries. The internet is (mostly) limitless, but there are few search engines and users only have so much time. It isn’t just fun and games anymore, you have to get serious if you want to keep your user base. Optimize for mobile now to maintain your search ranking and keep the professional credibility you’ve already cultivated.
Mobile or Bust
Be a cool cat. Go mobile, increase traffic, and get better engagement.
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Note: Posts have been copied onto this page to show Andrew's writing skills in perpetuity.
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