Andrew Noll Employment
Andrew Noll's employment history is below and on Linkedin.com/in/AndrewJNoll.
This website also has writing and design portfolio samples.
This website also has writing and design portfolio samples.
Virtuosity / Bentley Systems - Digital Marketing Specialist
• Executing marketing campaigns across inbound and outbound activities
• Liaise with campaign stakeholders to guarantee campaign activity deployment is aligned to attribution tracking and KPI measurements
• Gathering, maintaining, and analyzing marketing KPIs to shape future marketing strategies
• Collaboration with stakeholders of related products and monitoring target lists
• Creating emails and landing pages to ensure best practices & optimization
• A/B testing and analysis to continually improve results throughout campaigns
• Developing marketing automation programs
• SEO optimization, monitoring and keyword performance evaluation for assigned brands and blog content
• Maintaining campaign tactic activity logs
• Creating UTM tracking links for sales and marketing to align on campaign reporting
• Documenting or maintaining process and campaign deployment guides
• Collaborating with Digital Marketing Managers to prepare and import contact data to augment campaigns and lead processing
• Maintaining awareness and advise on best practice marketing techniques/tools to achieve successful campaigns and promotions
• Liaise with campaign stakeholders to guarantee campaign activity deployment is aligned to attribution tracking and KPI measurements
• Gathering, maintaining, and analyzing marketing KPIs to shape future marketing strategies
• Collaboration with stakeholders of related products and monitoring target lists
• Creating emails and landing pages to ensure best practices & optimization
• A/B testing and analysis to continually improve results throughout campaigns
• Developing marketing automation programs
• SEO optimization, monitoring and keyword performance evaluation for assigned brands and blog content
• Maintaining campaign tactic activity logs
• Creating UTM tracking links for sales and marketing to align on campaign reporting
• Documenting or maintaining process and campaign deployment guides
• Collaborating with Digital Marketing Managers to prepare and import contact data to augment campaigns and lead processing
• Maintaining awareness and advise on best practice marketing techniques/tools to achieve successful campaigns and promotions
Element Materials Technology - Marketing Specialist
• Increased revenue and profitability of Aerospace, Energy & Defense laboratories
• Coordinated with UK corporate marketing team and designed presentation for diversity & inclusion
• Presented information on equality initiatives and colleague resource networks live to a global audience
• Marketing of product qualification and materials testing services for Element in the Americas
• Email marketing for major industry services and ABM in Microsoft Dynamics 365
• Daily SEO updates for organic search engine marketing
• Created content for Element services in Aerospace, Energy, Defense, Transportation and Connected Technologies
• Implemented Sharepoint for interdepartmental coordination & website content in Sitecore
• Created Korean version of the website with contacts from new corporate acquisition in South Korea and language translation agency
• Monthly KPI reporting and optimization of marketing campaigns
• Keyword planning with Brightedge, SEM Rush & Top Spot
• Coordinated with UK & USA agencies to provide direction on creative video and imagery
• Edited video and audio for marketing collateral
• Adobe design for trade show and sales enablement, such as digital flyers, banner stands, booth walls, brochures, etc.
• Copywriting for newsletters, social media, emails, design collateral and web content
• Management and Optimization of Linkedin & Google Ads
• Coordinated with UK corporate marketing team and designed presentation for diversity & inclusion
• Presented information on equality initiatives and colleague resource networks live to a global audience
• Marketing of product qualification and materials testing services for Element in the Americas
• Email marketing for major industry services and ABM in Microsoft Dynamics 365
• Daily SEO updates for organic search engine marketing
• Created content for Element services in Aerospace, Energy, Defense, Transportation and Connected Technologies
• Implemented Sharepoint for interdepartmental coordination & website content in Sitecore
• Created Korean version of the website with contacts from new corporate acquisition in South Korea and language translation agency
• Monthly KPI reporting and optimization of marketing campaigns
• Keyword planning with Brightedge, SEM Rush & Top Spot
• Coordinated with UK & USA agencies to provide direction on creative video and imagery
• Edited video and audio for marketing collateral
• Adobe design for trade show and sales enablement, such as digital flyers, banner stands, booth walls, brochures, etc.
• Copywriting for newsletters, social media, emails, design collateral and web content
• Management and Optimization of Linkedin & Google Ads
Ottobock - Email Specialist
• Contract role with 2 term extensions
• Managed bi-weekly newsletters and consolidating content for email
• Imported and edited lists to create new email audiences
• Created segmentation and groups from email contacts
• Reported on email performance in Emma
• Website content management in FirstSpirit
• Developed new web pages for product launches
• Procured additional data and making recommendations for contact segmentation
• Google Data Studio reports for website performance
• Managed bi-weekly newsletters and consolidating content for email
• Imported and edited lists to create new email audiences
• Created segmentation and groups from email contacts
• Reported on email performance in Emma
• Website content management in FirstSpirit
• Developed new web pages for product launches
• Procured additional data and making recommendations for contact segmentation
• Google Data Studio reports for website performance
UT Austin - Marketing Coordinator
• Contract role with 1 term extension
• Managed ad campaigns on Google and Linkedin for engineering school
• Optimized ad budget and analytical reporting
• A/B tested & optimized ads to improve performance
• Developed keyword lists for educational programs
• Bi-weekly reporting on advertising and traffic to key websites
• Feedback on social media content and web pages
• Assisted website team with metadata
• Advertising copywriting and design
• Managed ad campaigns on Google and Linkedin for engineering school
• Optimized ad budget and analytical reporting
• A/B tested & optimized ads to improve performance
• Developed keyword lists for educational programs
• Bi-weekly reporting on advertising and traffic to key websites
• Feedback on social media content and web pages
• Assisted website team with metadata
• Advertising copywriting and design
GLG - Council Development Associate
GLG is the world’s leading B2B platform connecting professionals with paid phone consultations. Sales role that improved my understanding of sales needs enabled by marketing, as well as Portuguese and Spanish comprehension.
Digital Media Officer:
Founding member and elected officer of the first internal Economic Resource Group at GLG. Stakeholder and decision maker regarding ERG initiatives and strategy. Responsibilities include community management, social media management, sharepoint and other marketing functions for this internal group.
• Specialized in Brazilian Portuguese and Spanish LATAM recruitment
• Sourcing, contacting and pitching to a high volume of custom experts for GLG’s client projects, using effective sales and recruiting techniques by phone & email
• Meeting and exceeding goals & metrics on multiple high-priority recruiting projects at any given time
• Independently managing Council Member recruiting pipeline from cold calling to pitching and closing
• Vetting recruits based on client needs as well as briefing recruits on GLG’s business model, policies, compliance and terms & conditions
• Clearly articulating the GLG value proposition
• Aligning with the Client Solutions team on urgent client requests, deadlines, and goals in tight time frames and short project life-cycles
• Excelling in a fast-paced and competitive environment where performance is tracked and transparent
• Working collaboratively in partnership with other GLG teammates to develop a deep understanding of the client’s needs
Digital Media Officer:
Founding member and elected officer of the first internal Economic Resource Group at GLG. Stakeholder and decision maker regarding ERG initiatives and strategy. Responsibilities include community management, social media management, sharepoint and other marketing functions for this internal group.
• Specialized in Brazilian Portuguese and Spanish LATAM recruitment
• Sourcing, contacting and pitching to a high volume of custom experts for GLG’s client projects, using effective sales and recruiting techniques by phone & email
• Meeting and exceeding goals & metrics on multiple high-priority recruiting projects at any given time
• Independently managing Council Member recruiting pipeline from cold calling to pitching and closing
• Vetting recruits based on client needs as well as briefing recruits on GLG’s business model, policies, compliance and terms & conditions
• Clearly articulating the GLG value proposition
• Aligning with the Client Solutions team on urgent client requests, deadlines, and goals in tight time frames and short project life-cycles
• Excelling in a fast-paced and competitive environment where performance is tracked and transparent
• Working collaboratively in partnership with other GLG teammates to develop a deep understanding of the client’s needs
Spiceworks- Email Marketing Coordinator
• Build audience lists for global email campaigns
• Cut email lists (process of allocating users) and assign in Campaign Monitor
• Assure Open Rates with buffers and validate sending details between tools
• Reporting on performance of email campaigns, using Tableau
• Unsubscribe users as requested and add to Mailbrain blacklist
• Reporting on disparities between internal tools for future IT improvements
• Cut email lists (process of allocating users) and assign in Campaign Monitor
• Assure Open Rates with buffers and validate sending details between tools
• Reporting on performance of email campaigns, using Tableau
• Unsubscribe users as requested and add to Mailbrain blacklist
• Reporting on disparities between internal tools for future IT improvements
Austin First Financial- Marketing Specialist
• Developed new subsidiary brand, The Retirement Instructor
• Managed social media channels, shared content and engaged with new community members
• Created marketing automation campaigns & sales funnels
• Called prospects daily to schedule appointments and assisted through meeting & event reminders
• Drove traffic to events with FB ads, social media and event listings
• Email campaign management, including 2 weekly newsletters to customer segments, ad hoc financial communications, event & sales follow up
• Facebook ads management for all events and promotions
• Content creation for affiliated sites, blog posts, ad copy and social media
• Coordinated with compliance on disclosures and all marketing collateral for SEC compliance
• Ad design, branding and creative approvals
• Updated both websites using basic CSS, HTML and WordPress
• Created and Sent physical marketing materials to prospects
• Tracked marketing performance through monthly analytics
• Designed websites, digital ads, client forms and more ad hoc
• Managed social media channels, shared content and engaged with new community members
• Created marketing automation campaigns & sales funnels
• Called prospects daily to schedule appointments and assisted through meeting & event reminders
• Drove traffic to events with FB ads, social media and event listings
• Email campaign management, including 2 weekly newsletters to customer segments, ad hoc financial communications, event & sales follow up
• Facebook ads management for all events and promotions
• Content creation for affiliated sites, blog posts, ad copy and social media
• Coordinated with compliance on disclosures and all marketing collateral for SEC compliance
• Ad design, branding and creative approvals
• Updated both websites using basic CSS, HTML and WordPress
• Created and Sent physical marketing materials to prospects
• Tracked marketing performance through monthly analytics
• Designed websites, digital ads, client forms and more ad hoc
Shambhala Meditation Center of Boston- Marketing Coordinator
• Improved SEO and Google search rankings
• Coordinated with Marketing Manager to update and refresh email templates
• Collected material from various Shambhala sources to feature on social media
• Improved email lists and updated CRM contacts
• Researched and reported on local businesses for neighborhood marketing
• Created Google Adwords ad campaigns for important events
• Grew area partnerships to expand the Shambhala community
• Coordinated with Marketing Manager to update and refresh email templates
• Collected material from various Shambhala sources to feature on social media
• Improved email lists and updated CRM contacts
• Researched and reported on local businesses for neighborhood marketing
• Created Google Adwords ad campaigns for important events
• Grew area partnerships to expand the Shambhala community
Symtrax- Marketing Coordinator
• Planned, coordinated and executed existing marketing campaigns with senior management and other marketing personnel in US and Europe for customers worldwide
• Increased site traffic through paid Google AdWords campaigns
• Optimized blog posts, articles and web pages for SEO using WordPress
• Organized and execute participation in webinars and industry tradeshows
• Produced and maintained sales aids such as customer case studies and press releases
• Effectively tracked lead generation and projected Marketing budget
• Interacted with leads to qualify their interest and improve brand positioning
• Managed strategic company relationships with IBM, SAP and Microsoft
• Promoted Symtrax blog posts to generate qualified leads through professional social media
• Evaluated the software market, Symtrax products, customer needs and competition
• Communicated, coordinated and aligned with Symtrax offices abroad to share best practices
• Interviewed applicants to aid management in hiring decisions
• Increased site traffic through paid Google AdWords campaigns
• Optimized blog posts, articles and web pages for SEO using WordPress
• Organized and execute participation in webinars and industry tradeshows
• Produced and maintained sales aids such as customer case studies and press releases
• Effectively tracked lead generation and projected Marketing budget
• Interacted with leads to qualify their interest and improve brand positioning
• Managed strategic company relationships with IBM, SAP and Microsoft
• Promoted Symtrax blog posts to generate qualified leads through professional social media
• Evaluated the software market, Symtrax products, customer needs and competition
• Communicated, coordinated and aligned with Symtrax offices abroad to share best practices
• Interviewed applicants to aid management in hiring decisions
ISO Developers- Marketing Coordinator
• Developed newsletters, email campaigns, online promotions, etc.
• Utilized hashtags and developed strategies to target new audiences
• Created and promoted content for ISO Developers Social Media and Blog using Hootsuite and Wordpress
• Researched and analyzed competitor marketing and sales materials
• Collaborated on team presentations for management and clients
• Recorded weekly social media & website metrics and exported to Google Slides for departmental meetings and initiatives
• Wrote articles and developed corporate relationships through blog cross-promotion
• Optimized blog posts meta descriptions, images and alt text for SEO
• Assisted management in hiring decisions and editing job descriptions to reflect company needs
• Utilized hashtags and developed strategies to target new audiences
• Created and promoted content for ISO Developers Social Media and Blog using Hootsuite and Wordpress
• Researched and analyzed competitor marketing and sales materials
• Collaborated on team presentations for management and clients
• Recorded weekly social media & website metrics and exported to Google Slides for departmental meetings and initiatives
• Wrote articles and developed corporate relationships through blog cross-promotion
• Optimized blog posts meta descriptions, images and alt text for SEO
• Assisted management in hiring decisions and editing job descriptions to reflect company needs
MG Communications- Marketing, PR & Events Coordinator Co-op
• Refreshed MG Communications website using Wordpress
• Updated target press and analyst lists
• Utilized media database software for research and client executive briefing notes
• Developed Email marketing campaigns in myEmma
• Drafted and Edited media alerts, press pitches, and news releases
• Created speaker abstracts for client executives to speak at industry trade shows
• Maintained relationships with conference speakers and obtained speaker materials
• Organized news timeline calendars and found relevant articles for client features
• Created Meetup plan, eventbrite, & meetup.com page and coordinated with host facility
• Ordered placement and processing for catering, staffing and board member awards
• Planned promotions for ONUG Fall at NYU for 500 IT end users and executives
• Posted to LinkedIn, Facebook and Twitter for MG Communications clients
• Updated target press and analyst lists
• Utilized media database software for research and client executive briefing notes
• Developed Email marketing campaigns in myEmma
• Drafted and Edited media alerts, press pitches, and news releases
• Created speaker abstracts for client executives to speak at industry trade shows
• Maintained relationships with conference speakers and obtained speaker materials
• Organized news timeline calendars and found relevant articles for client features
• Created Meetup plan, eventbrite, & meetup.com page and coordinated with host facility
• Ordered placement and processing for catering, staffing and board member awards
• Planned promotions for ONUG Fall at NYU for 500 IT end users and executives
• Posted to LinkedIn, Facebook and Twitter for MG Communications clients
Friends of Fort Point Channel- Marketing & Social Media Intern
• Updated the Friends of Fort Point Channel website using Wordpress
• Created and posted content to Facebook, Twitter, Instagram and Pinterest
• Developed newsletters using ConstantContact
• Designed brochures to raise organizational awareness
• Created webpages for FOFPC website and online fundraising campaign
• Created and posted content to Facebook, Twitter, Instagram and Pinterest
• Developed newsletters using ConstantContact
• Designed brochures to raise organizational awareness
• Created webpages for FOFPC website and online fundraising campaign
Philips- Project Management Co-op
• Evaluated documents in Access and developed automated processes for data quality issues
• Analyzed financial documents to identify trends
• Developed spreadsheets and reports to aid upper management in decision making
• Communicated with different parts of the company to obtain information and create reports
• Standardized Service Descriptions by working closely with a Perl programmer and through Access Queries
• Analyzed financial documents to identify trends
• Developed spreadsheets and reports to aid upper management in decision making
• Communicated with different parts of the company to obtain information and create reports
• Standardized Service Descriptions by working closely with a Perl programmer and through Access Queries